Nearly 90 000 boys and girls aged 8-12 receive sports offers through Telenor's collaboration with the Norwegian Ski Association and the Norwegian Football Association in the summer and winter months.
Sports Norway has been concerned about a large drop-out rate in children's sports during the corona period.
This year, just over 7 500 boys and girls in 110 clubs around the country have participated in Telenor Xtra, the football leisure scheme which, in addition to football, provides children with homework help and a healthy meal.
Telenor is heavily involved as a sponsor in the Norwegian Ski Association and the Norwegian Football Association, and in a time where new demands are being put on the sports association due to COVID-19 the funding is needed even more so.
"Player development in children's football is one of the Norwegian Football Association's most important focus areas. Strict restrictions on how children and young people have been allowed to carry out their favourite activity have made this work demanding," said Bo Folke Gustavsson, head of Telenor Xtra.
When the corona pandemic first arrived in Norway, Telenor made a choice to maintain support for skiing and football, despite the country's shut down face.
"The activity throughout the summer about the expectations for registrations for the winter skiing activities shows that it was right for us to maintain the support. We are happy to contribute to activities for children and young people in a difficult time," said Legger Svendsen.
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