Scandic is pleased to announce that it has strengthened its commercial operations by hiring Anna Spjuth as Chief Commercial Officer. Spjuth will start today, October 1 and will be a member of Scandic’s Executive Committee.
Spjuth has solid experience from working in the Nordic hotel industry. Most recently, she was Senior Vice President at Comfort Hotel, part of the Nordic Choice Group, where she successfully managed the company’s commercial strategy, concept development and brand platform.
Prior to this, Anna was responsible for concept development for the Brunkebergstorg project in Stockholm that included At Six, Hobo and Tak. She also has several years’ experience as CEO at Yasuragi and general manager within the Scandic Group.
"Market conditions are changing rapidly, which means we need to sharpen our commercial focus to adapt. With Anna as CCO, we’ll be able to accelerate our pace and improve clarity in the commercial area, allowing us to better capitalise on our full potential in the market. I am very much looking forward to working with Anna to this end," said Jens Mathiesen, President & CEO of Scandic Hotels Group AB.
In connection with the organisational change, Scandic’s two commercial units will be merged.
Earlier, responsibility was divided into Customer Journey with responsibility for e-commerce, brand strategy, marketing and Scandic’s loyalty programme among other things and Commercial Optimisation with responsibility for distribution, revenue optimisation and sales.
"I’m extremely happy to be returning to Scandic in this new position. Scandic is a strong company and a clear market leader with an attractive offering and unique culture. This foundation is an excellent platform for further strengthening our market position," said Anna Spjuth.
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