Pandora Creates Star Wars™ Jewellery Collection

Milking Star Wars

writer icon Vera P. Jensen     Morning Brew   |   Business     🕐 10. Aug. 2020

If you thought that Star Wars had been milked for all it's worth, think again. Disney-owned Lucasfilm is now partnering up with the Danish jewellery company, Pandora A/S.

Launching the Collection in October
A new global collaboration sees the release of jewellery inspired by the iconic Star WarsTM franchise this October.

Pandora has announced its collaboration with Lucasfilm to launch a capsule collection of Star WarsTM–inspired jewellery.

Debuting on 1 October 2020, Pandora will release a highly-anticipated line, including a bracelet, charms, and a collector’s item featuring beloved Star Wars characters and symbols.

Star Wars as Jewellery
“We’re honoured to bring Star Wars to life through jewellery,” said Stephen Fairchild, Pandora’s Chief Creative Officer.

“The Star Wars galaxy is one of extraordinary imagination, richly-detailed characters and creatures, and incredible adventures, a perfect fit for Pandora. There’s nothing we love more than helping our fans tap into their favourite stories and worlds, so we can’t wait to see how they’ll express their passion through these artfully stylish accessories.”

Detail is Key
While creating the collection, Pandora’s designers collaborated closely with Lucasfilm to ensure every element of the detailed pieces were considered, resulting in style-driven jewellery that is ideal for Star Wars fans to show off their fandom.

The Star Wars x Pandora collection will be in Pandora stores worldwide and on from 1 October 2020.

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