Zalando, Europe’s leading online platform for fashion and lifestyle, announces a new partnership with Poste Italiane, Italy's largest postal, logistics and payment services group.
Zalando and Poste Italiane
The new collaboration aims to extend flexibility in a best-in-class convenience proposition for Italians when shopping online.
Starting today, customers who make a purchase on Zalando.it are able to pick up and return their parcels at one of around 12 000 certified Poste Italiane post offices, as well as the Punto Poste network consisting of over 7 300 tobacconists, 200 affiliated stores and 350 lockers throughout the country.
The Italien E-shoppers
In Italy, 81 percent of e-shoppers expect companies to use new technologies to create better shopping experiences.
This need is especially reflected in the world of shipping: 60 percent of those who buy online consider it very important to be able to choose where the product will be delivered to, while 49 percent give the same importance to the choice of delivery time.
To respond to these last-mile customisation needs, it is important to offer solutions, such as automatic lockers that allow customers to collect their items at any time.
The New Pickup Option
With the new pickup option, Zalando customers can decide when and where to pick up and return their products according to their needs and their busy routines, for example, on their way to the office, on their way home in the evening, or on Saturdays.
With this new service, Zalando aims to reduce any barriers to online shopping and create a unique experience for its Italian customers, adapting to their increasingly dynamic lifestyles and also enhancing more sustainable delivery options.
Growth in Italy
Italy is a very important market for Zalando, which has continued to invest in broadening its assortment and continued the improvement of the convenience services offered to customers.
"Our customer base in Italy is growing quickly and so are its needs when shopping for fashion online,” said Riccardo Vola, Director Southern Europe and Gift Cards at Zalando.
"We want to offer more flexibility for our customers to open the fashion wardrobe of Europe, Zalando, in the comfort of their home: decide what to get, when and where they want it, and when to pay for it.”
Vola continued, “At Zalando we see our customers not only as online shoppers, but as individuals with busy private and professional lives. In this particular period of the ‘new normal,’ we continue to adapt our offering to their needs, also when it comes to delivery and returns.”
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