Maersk’s Mobile App on the Rise in India Amidst COVID-19

maersk mobile app

writer icon Carsten Kristensen     Hardik Joshi   |   Tech     🕐 28. Jul. 2020

With most of the workforce remotely working from home to contain the pandemic, digital platforms and solutions gathered unprecedented uptake.

Large Adoption of App
Maersk’s mobile application, which allows customers to book cargo and track shipments, have witnessed large scale adoption in the last few months.

India Top Users
With more than 4 000 users, India topped the charts globally amongst the countries where Maersk’s customers are actively using the mobile app.

Over 1.8 million actions by customers were recorded on the app from April to June 2020.

These were more than double of those recorded in the first quarter of 2020. These include any action performed by users on the app such as booking, tracking, checking schedules, live support etc.

"As the pandemic spread across geography, our, as well as most of our customers’ operations, shifted bases to their employees’ homes. It then became imperative for the customers to adopt the digital tools for carrying out businesses from the comforts of their homes. Having invested in digital transformation over the last few years, we could provide this immediately to our customers," said Steve Felder, Managing Director, Maersk South Asia.

Maersk Spot for Short Term Contracts
A deeper analysis of the activities shows that ‘Maersk Spot’-related searches grew 10-fold during the second quarter of 2020.

Maersk Spot is a digital solution offered for customers transacting on short-term contracts which revolve around guaranteed loading for customers’ cargo and transparent upfront pricing.

Customers booking cargo on Maersk Spot also get benefits of hinterland coverage through trucks and trains as well as value-added services such as Maersk Value Protect and Customs House Brokerage.

"During the last few months, we have seen that almost 80 percent of our customers in India, who are transacting on short term contracts have started using the Maersk Spot digital solution. This is a great proof point of our strategy to invest in customer-oriented digital platforms that bring higher reliability for our customers", said Bhavik Mota, Head of Products, Maersk South Asia.

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