Bestseller Collaborates with CEE India to Distribute Masks to 200 Schools

Rajasthan in India

writer icon Samuel Christiansen     Sreehari Devadas   |   Business     🕐 10. Jul. 2020


Bestseller India is donating 20 000 face masks to combat the spread of the coronavirus in a selected part of India.

Collaboration with CEE India
The masks will, in collaboration with the Centre for Environment Education (CEE) India, be distributed to around 200 schools across more than 30 districts in the state of Rajasthan.

Additional Collaboration
This engagement with CEE adds to the collaboration around the Bestseller Foundation-funded project with CEE, developing and implementing school materials for middle school students, 10 000+ of which are at a targeted 165 schools across 8 cities in India.

Children as Ambassadors
The aim of the project is to teach school children about waste management, explains Bestseller. Wanting the school children to perceive waste as a resource and generally look at it as a fully circular economy, turning children into ambassadors of a cleaner planet.

“We are very grateful and fortunate to be supported by such passionate and dedicated colleagues. These joint efforts are a great testimony to the valuable collaboration that we at the Foundation are enjoying with so many members of the amazing Bestseller family”, said Jannek Hagen, Managing Director, Bestseller Foundation.

The project work was kicked off with an online workshop on 30 April – 1 May, with support from three participating Bestseller India colleagues contributing with valuable input; Ankur Bhatia, Zian Lakdawala and Ravindra Gavande, each of whom are very passionate about social and environmental sustainability issues.

Examples of their efforts include working with children on the street, participating in garbage collection, promoting sanitation awareness, minimising personal usage of plastics, water and electricity, using local, public modes of transportation and participating in tree planting programmes.

Donating One Mask for Every Mask Sold
“These unprecedented times have made us retrospect and do our small bit for the people in need. At Bestseller India, we have manufactured fashion masks to sell to our customers and we made a commitment to donate one mask for every mask sold at our end. For now, we’ve committed to contributing 20 000 masks but we hope we’re able to do a lot more", said Vineet Gautam, Country Manager, Bestseller India.

The Bestseller 2019/2020 New Year’s gift was five donations by the Bestseller Foundation, of which the above mentioned was a donation to the CEE, along with two additional projects in India.



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