Spotify Launches Duo Mix for Lovers

Spotify Duo Mix

writer icon Peter Karlsson     Spotify   |   Tech     🕐 09. Jul. 2020


Spotify has launched 'Spotify Premium Duo', also referred to as 'Duo Mix', allowing two accounts to listen to the same music at the same time.

The Launch of Duo Mix
“We are proud to launch Spotify Premium Duo, a first-of-its-kind audio offering for just two people in the same household,” said Alex Norström, Spotify’s Chief Premium Business Officer.

“Premium Duo includes our extensive music and podcast catalogue and everything users love about Spotify Premium. With two individual Premium accounts, you can both listen independently, uninterrupted, and get all of your personalised playlists and features tailored just for you. We are thrilled to bring this unique Spotify Premium plan to even more markets around the world,” said Norström.

User Study
A Spotify user study found that 73 percent of couples listen to music together as a way of remembering happy memories.

A total of 63 percent say they listen to music together as a way of building their identity or creating memorable moments.

Users who have never tried Premium before may be eligible to get the first month of Premium Duo for free, Spotify state in a press release.

Spotify will, however, be checking whether or not the two people reside at the same address.

User Info Saved
If a user chooses to upgrade to Premium Duo, they will keep their existing Premium account, along with saved music, podcasts, playlists, and their recommendations.



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