The giant Danish textile company, Bestseller, has partnered with environmental organisation Canopy as Bestseller work on eliminating the use of man-made cellulosics, paper and packaging sourced from ancient and endangered forests in their supply chain.
To mark World Rainforest Day 2020, which was held on the 22nd of June, Bestseller joined Canopy’s initiatives ‘CanopyStyle’ and ‘Pack4Good’ alongside 46 other global brands such as Ralph Lauren and Sainsbury’s.
‘CanopyStyle’ is a campaign to keep the world’s endangered forests out of the production of man-made cellulosics such as viscose and modal, while ‘Pack4Good’ is focused on protecting ancient trees from being logged to make paper and cardboard packaging.
The Cost of Textiles
Three billion trees are logged for packaging each year, while another 150 million trees are cut down to produce popular textiles like viscose.
Bestseller's membership of Canopy aligns with Bestseller's new sustainability strategy, Fashion FWD, where they have committed to responsibly sourcing 100 percent of their man-made cellulosic fibres in line with industry best practice, such as the Forest Stewardship Council (FSC) by 2022.
“By joining Canopy, Bestseller lends its weight to a growing and noteworthy movement within the fashion industry, which can make a measurable difference for critical forest habitats around the globe," said Camilla Skjønning Jørgensen, Bestseller’s Materials and Innovation Manager.
"Together with other Canopy partners, as well as our brands, suppliers and customers, we can collaborate to create demand, shift supply chains and implement more sustainable sourcing practices,” Skjønning Jørgensen added.
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