Telenor Launches Mobile Subscription Based Solely on Speed

Next, Ric Brown

writer icon Peter Karlsson     Telenor   |   Tech     🕐 09. Jun. 2020

Norwegians are keen mobile users, and figures from Telenor show that data consumption has increased by an average of 28 percent over the last three years.

Telenor expects this increase to continue, predominantly due to the launch of 5G. Telenor has therefore chosen to launch "Next", a brand new mobile subscription offering unlimited data.

In a survey conducted by Kantar on behalf of Telenor, 46 percent of respondents said that unlimited data would become an essential issue once 5G is made available.

"We are now launching a subscription suited to the mobile user of the future. With Next, you’ll have the freedom to use your mobile exactly how you want to. You’ll receive unlimited data, and you’ll be able to choose the speed you prefer in your mobile subscription. From now on, you’ll never have to give data a moment’s thought," said Ric Brown, Telenor Norway’s Mobile Director.

The First Mobile Subscription Based Solely on Speed
Research shows that the vast majority of Norwegian consumers choose their mobile subscription based on their levels of data usage.

In order to accommodate the huge need for data in the population as a whole, Telenor is now launching a mobile subscription which offers unlimited data usage.

Next is also the very first mobile subscription in Norway to be priced exclusively based on speed, rather than data allowance.

"Over the last three years, mobile data consumption has increased by an average of 28 percent. Next allows you to use as much data as you want, and you can choose from one of three different speeds for your subscription. Regardless of which speed you choose, you’ll always have enough data to fill your day with all the episodes, video calls or mobile games that you’d like," commented Brown.

Speed Determines the Price
"Next allows you [the consumer] to choose between the following categories, normal, fast, or maximum. These three categories offer speeds of up to 10 Mbit/s, 100 Mbit/s and 300 Mbit/s respectively over 4G. After you have spent 100 GB of mobile data, the speed is automatically reduced to 3 Mbit/s. You will of course be able to combine Next with a Data-SIM," said Brown.

The 300 Mbit/s speed offered over 4G as part of the maximum package is not a limitation, in practice, this category offers unlimited speed. If you have a 5G device and are connected to Telenor’s 5G network, you will experience much faster speeds.

Benefits for New Mobile Subscriptions
In addition to launching a new mobile subscription, Telenor is also changing its full existing range of subscriptions.

Some subscription packages will be discontinued, while new, more innovative options will be added.

"We are in the process of rapid expansion in terms of the digitalisation of society, which means there are greater needs and new challenges, particularly in terms of online security. This is why all new subscriptions from today will include three benefits – Nettvern, Min Sky and Se Hvem," said Brown.

And added: "These benefits will provide you with increased safety and a better overview, and will ensure that you don’t have to worry about virus-infected websites, photo storage or unknown numbers. As with all our subscriptions, you’ll also receive world class coverage wherever you happen to be".

'Nettvern' is a filter in Telenor’s network, which issues a warning if you are about to visit a virus-infected or fraudulent website.

'Min Sky' stores and backs up your pictures in the cloud, and provides all Telenor customers with unlimited storage.

'Se Hvem' provides you with all of Norway in one contact list and ensures that you have full control over unknown numbers.

Telenor is also launching 'Yng Next' so that people aged 18 to 28 years old can also enjoy unlimited data on their mobiles.

This subscription will also offer the categories of normal, fast and maximum. In addition, Yng Next will offer you three Goodies, as well as all the other existing Yng benefits: Nettslett, Music Freedom, and SWAP Pluss.

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