During the COVID-19 pandemic, the business environment has seen record numbers of employees working from home for safety reasons while performing day-to-day operations.
This has made the demand on customers relying on eCommerce rise.
Maersk App Saves the Day
Record demand for online business transactions has increased the Maersk shipments app usage by nearly 90 percent in 2020.
“As the pandemic hit and more people began working from home, customers are seeing the convenience of going online to manage their logistics business using the Maersk mobile app,” said Carsten Frank Olsen, Head of eCommerce at Maersk.
”In the first five weeks of 2020, the app averaged 70 000 business transactions weekly. By mid-April, it had grown to 130 000 business transactions weekly, reflecting an 86 percent increase in this online remote usage tool.”
The App was Created for Convenience
The surge of interest in the app usage reflects the container tracking, vessel schedule, live chat, instant rate quotes, booking of containers, cargo notifications, and spot rates activities that customers are relying on to run their business while away from the office.
Customers can use credit cards or a smart pay solution and have cargo released instantly.
New Solutions Replace Manual Processes
Three new eCommerce digital solutions were added in March to improve the customer experience for import functionality and replace manual processes, Maersk state in a press release.
Maersk found that there was a need to create a feature designed for US-based customers and had made sure that Maersk Delivery Order (MDO) could enable the following levels of cargo release.
The Demurrage and Detention Calculator that answers storage fees and offers online payment for immediate release of full containers at the port or storage yard, and last free day for a container in storage.
These three key enablers redefine the import self-service customer experience through better decision-making, visibility and speed.
Of interest, the new features were all designed and driven by customer feedback as Maersk seeks to cultivate a constant feedback loop from customers to shape the company’s product development pipeline.
The Maersk.com website is one of the largest business to business websites in the world which handled $20 billion in transactions in 2019.
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