Fello Bought Up by Telia

woman looking on mobile

writer icon Vera P. Jensen     Christian Perner   |   Business     🕐 03. Jul. 2019

On July 1st, Sweden’s largest telecom operator Telia took over all Fello AB operations, after having acquired the mobile operator in its entirety.

Fello AB was founded as recently as 2013, and saw its customer base double last year. As a 'virtual' mobile operator, Fello already uses Telia's network for its mobile services.

Fello, the company
Fello AB was founded by siblings Lisa and John Axelberg after they struggled to find a good, trustworthy and reliable mobile operator, and as a result saw an opportunity to fill that consumer need with what quickly came to be Fello AB.

The company first started operations in 2013, and had an impressive SEK 22.7 million turnover last year. On review platform Trustpilot, Fello gets 5 out of 5 stars based on 225 reviews.

Telia's acquisition
The deal means that Telia expands their current portfolio, adding Fello as a complement to existing telecom products. Thereby stepping in to take over operations of the mobile plan 'void' that Fello AB has filled these last 5-6 years. Joining the Telia fold is a customer base of approximately 45 000 Fello customers, and seven employees.

Moving forward, Fello will still provide low cost access to Telia's pre-existing mobile network, and offer open term plans under its company name. Unlike Telia's more typical mobile offers, which are generally fixed and often tied to 24 month phone plans, with various smartphones as part of the deal.

"We are very happy wth the deal. Fello AB is an innovative company with a strong brand that has grown fast and doubled its customer-base since 2018," Andreas Ekström, commercial manager for Telia Sweden, said in a press release.

"We see a continued interest in scaled-back services and Fello AB will compliment our existing operations within new areas in a positive way. Now we look forward to welcoming all [employees] to us at Telia," Ekström added.

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