Tesla Overtakes Norwegian Electric Car Market

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writer icon Wilma Johansson     ISB   |   Business     🕐 07. May. 2019

Tesla is frontrunner on the Norwegian car market. The American electric vehicle (EV) manufacturer and energy company, has overtaken all other car manufacturers when it comes to new car sales.

Electric cars are now so popular in the Nordic country, that they make up more than half of all new cars sold.

Electric cars in Norway
Norway has been at the forefront of the electric car market for quite some time. As previously reported, there has been a great push towards EVs in the Nordic country starting as early as the 1990s, with numbers soaring earlier this year.

“The country has a set a new world record for the sale of electric cars”, Øyvind Solberg Thorsen, Director of the Norwegian Road Traffic Advisory Board, said at the time about electric cars' increasing popularity.

Tesla's new model
The recent surge in Tesla EV sales can, in part, also be explained by the launch of its new Model 3 which is reportedly reaching unprecedented sales numbers: “Teslas are flowing into Norway, the California-based company’s fourth-biggest market worldwide, as it steps up deliveries of the Model 3". 

According to Bloomberg, Tesla takes the lead "with 5,315 new cars registered, [where] Tesla’s Model 3 accounted for 29 percent of the new sales [in Norway]. That beat the previous record of 2,172 (held by the Nissan Leaf) by a wide margin.”

A beneficial EV market
Incentives to buy and run EVs in the country have also had a direct impact on sales. Around half of all new cars in Norway are plug-in electric or hybrids, and there are recent reports that almost 40 percent of cars that were sold in April 2019 were fully electric battery vehicles.

In practice this means that almost every third new car sold in the country is now a Tesla, with the company overtaking prominent car manufacturers such as Nissan and the previous favourite, Volkswagen.

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