Marie Kondo Making Waves in Sweden


writer icon Emma Lindgren     Denise Crew/Netflix   |   Culture     🕐 03. Apr. 2019

The cleaning phenomenon that is Marie Kondo has not gone unnoticed in the Scandinavian country. To date there are only a couple of resident consultants, but "the KonMari cleaning trend has finally made it to Sweden, and 2019 will be a busy year”, consultant Clara Johansson shared with Dagens Industri (DI)

The driven Japanese woman is in no small terms on her way to building an international business empire. The ‘Queen of clean’ has taken the world by storm with her Netflix show Tidying up with Marie Kondo, and books such as the best-selling 'The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing'.

Trend in Sweden and abroad
So far there are only two KonMari-method consultants working in Sweden, where a half-day with consultant Clara Johansson will set you back 3000 Swedish Krona (SEK).

KonMari courses are currently being held in London and New York twice a year. It costs SEK 23 000 for a two day course in London, a price which includes room and board.

Made into a verb
"To 'Kondo' an action verb. With time and patience, you could be its agent.” Marie Kondo’s breakthrough process has proven such a phenomenon that it has become its own verb.

To ‘Kondo’ means the process of systematically go through all the items in your home -including clothes, documents, tools and kitchen utensils - and by holding each and every item in your hand evaluate and ask yourself if it give you feeling of ‘tokimeku’ or, in English - "does it spark joy?".

Sparking provocation instead
Kondo's method and success has not come without its share of criticism. People have considered the KonMari process elitist, as not everyone find themselves in a financial situation where they can choose to only surround themselves with items that 'spark joy'.

"Perhaps it is the phrase 'spark joy' that does not quite click for these people. Instead, try to imagine how these things enrich your life, protect you, and provide you with opportunities to look after yourself and your family," Marie Kondo responds to the criticism.

"The [Kondo] method is a process to help you think differently and find new perspectives, so that it becomes clear to you how your possessions help you live your life the way you want to. Through that you will be grateful towards them and take better care of them," she then adds.

What about books?
Criticism has not only been limited to economical factors, there was also a Twitter outcry about Kondo's suggestion to get rid of books. To which she responded that it was never a matter of getting rid of books that spark joy for you.

And while she keeps her own preferred number of books down to a manageable 30, that number might prove different for different people.

"It’s not so much what I personally think about books. The question you should be asking is what do you think about books," Kondo emphasises.

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