Chinese tourism is boosting Danish economy

Chinese in Denmark

writer icon Yajie Ma 马雅洁     Alex Feiyang Zhao   |   Business     🕐 28. Nov. 2017

There is money to be made for anyone who catches the interest of the world's most populous country, China. With a population of around 1.404 billion and a rising economy, Chinese travellers and international students have become a recurrent phenomenon in Danish society.

What kind of Chinese people come to Denmark?
According to Statistic Denmark, nearly half of the Chinese migrants who came to Denmark in 2016 were between the ages of 20-29, followed by the age group 30-39, which constituted a quarter of total Chinese immigrants. The number of female Chinese immigrants is, in general, higher than its male counterpart. The gender gap is especially prevalent in family reunification visas, with the ratio of women to men who receive them being 10:1, and in education visas, where the ratio is 1.5:1.

The biggest Chinese immigrant groups are students and workers. Last year, 400 Chinese males applied for a Danish education visa, and 610 females; 489 Chinese men were issued working visas, and 397 women.

Chinese businesses in Denmark
Compared to two decades ago, at present there are more high-skilled Chinese migrants that are competing in the Danish market. The new wave of labour immigrants are attracted by the hygge atmosphere and the transparent working environment.

Besides the Chinese individuals who come to Denmark, there are around 150 associations and companies that have bilateral ties to Denmark. The most prolific Chinese company in Denmark is Huawei, which has 4 offices and approximately 240 employees in Denmark.

With the promising Chinese economic development due to globalization, the new Chinese businesses in Denmark cover various industries, including advisory services, online information platforms, power companies, logistic companies, consulting companies, investment groups, and genomic organizations.

Danish stores are embracing Chinese tourists
The largest group of Asian tourists in Denmark are travellers from China, who are drawn by the exotic hygge culture. The main shopping malls in Denmark support Chinese bank cards and China Union Pay, and the biggest mobile payment app in China, Alipay, is starting to show up in many stores in bigger cities like Copenhagen, Aarhus and Odense. 

On the Alipay app, Chinese people can find the stores which support Alipay as a payment method. This is a great convenience to the Chinese customer, as they are relieved of the hassle of exchanging currency. All payments are done in the Chinese currency RMB, which is not only more convenient, but also feels safer to the Chinese consumer.

Besides population and capital, the Chinese culture is also finding its way into Danish life. On November 11th of this year, the Chinese Singles Day Shopping Festival was celebrated in Denmark. Several online and offline Danish stores adopted the Chinese event, which is based on the American Black Friday.

It is difficult to imagine how this relationship will affect Denmark, but one thing is certain; the market for Chinese people in Denmark, as workers, students, or tourists, will continue to rise.

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