H&M Invests in new fiber recycling technology

H&M - Inside Scandinavian Business

writer icon - -     H&M Group   |   Tech     🕐 24. Oct. 2017

With vast quantities of textiles being thrown away each year H&M have, stepped up to the plate and are now collaborating with Re:newcell using ground breaking fiber recycling technology to tackle the problem.

Scandinavia and the rest of the EU are massive textile consumers. According to the European Commission, the EU textile industry generates approximately 16 million tons of waste each year. Whereof the majority of this waste is being incinerated or thrown into landfills. This has a high environmental impact, but luckily sustainability is somewhat of a hot topic right now.

H&M wants to be part of a sustainable process
H&M have amongst others within the textile industry, realised that there are valuable resources held within the massive textile waste. According to Re:newcell’s press release, H&M Group has invested in the Swedish based company and is now a minority shareholder.

"I am proud that H&M group sees the advantages of our innovation" says Mattias Jonsson, CEO of Re:newcell. "Together we can contribute to changing the way fashion is produced and recycled".

A video by Re:newcell

Re:newcell is based out of Kristinehamn in Sweden. The company provides a sustainable alternative to producing clothes. Their technology upcycles used garments with high cellulosic content, such as cotton, lyocell and viscose, into a new biodegradable material. It can be turned back into textile fiber and reused in the textile production cycle.

Re:newcell’s plant has a closed loop production system for chemicals and water and uses renewable energy. They currently have a production capacity of 7 000 tons per year of new biodegradable material and are planning to enlarge their production facilities.

"Re:newcell´s technology has the potential to become a commercial and scalable solution for the industry and accelerate the journey from a linear fashion industry towards a circular one", says Cecilia Brännsten, Acting Environmental Sustainability Manager and circular economy lead, at H&M group.

H&M on a quest
H&M seems to have a genuine wish to help the textile industry as a whole. “The goal is that all our cotton should come from sustainable sources by 2020”, says Anna Gedda, Head of Sustainability at H&M group. In addition to that, H&M wants to use recycled, or other sustainable sourced materials, in all the textiles by 2030.

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