The original Danish company, Unity Technologies, got a $400 million investment from the private equity firm Silver Lake. An additional investment to the $181 million the company had received the previous year.
The giant software development company has come a long way since, David Helgason, Nicholas Francis, and Joachim Ante started the business in a Copenhagen basement back in 2004.
Back then the company was called Over The Edge Entertainment and the aim was to be a game development company. They created and released their first game, GooBall in 2005, but after failing to succeed they re-thought their business. They realized that they had an ability to develop the necessary tools to make the process of developing games easier.
Unity Technologies are no lightweight, they own more than 45% of the full-feature-gaming market according to McKinsey. Which can’t be a surprise, bearing in mind that there are more than 5 Million registered Unity developers.
Today the company is known for its high-performance development platform where game developers can create powerful graphic and interactive 2D, 3D, VR and AR experiences.
More and greater plans are to be realized for the giant. Unity Technologies has previously made a large bet on virtual reality (VR) and augmented reality (AR), including 3D visuals which they believe will become more and more normalized.
CEO of Unity Technologies, John Riccitiello, explains in a recent stage talk that “.. putting powerful tools in the hands of developers” is the mission of Unity Technologies. They want to keep empowering game developers by giving them the right tools.
Even though Unity Technologies is already a big player in the gaming market, Silver Lake have confidence that the company will continue to grow, with the help of the new investment.
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Tech | 🕐 02. Sep. 2020
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