The Scandinavian Market
Scandinavia consists of three countries; Denmark, Norway and Sweden.
Three countries, with 21 million people combined and a high standard of living. The languages are closely related, each descending from the North Germanic language. All with fast internet access and a need for, and dependency upon, technology.
If your target market is well informed and highly educated people, then Inside Scandinavian Business is the place for you to be.
Due to the high level of usage of technological products, the Scandinavian market is known to be a great test market for new market entry products. It is the perfect setting to test the potential survival of the product. If a product makes it in Scandinavia, it is most likely going to make it in the rest of the European market.